You spend to bring shoppers to the cart, then lose a chunk of them in the final few steps. Checkout is the highest-leverage place to improve, and the fixes are rarely glamorous.
Every extra field and page is a chance to lose the sale. Offer guest checkout, autofill what you can, and collapse the flow to as few steps as the order genuinely needs.
Show progress and keep the total honest and visible — surprise costs are the number-one reason carts are abandoned.
In India that means UPI, cards and COD, each working flawlessly on mobile. A broken or missing payment method at the final step is pure lost revenue.
Test the real flows on real phones, not just on your desktop.
Server-side event tracking tells you the truth about where shoppers drop, even when browsers block scripts. You can't fix a leak you can't see.
Fix the biggest drop first, prove the lift, then move to the next.
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