Local SEO for service businesses
For a service business, the map pack is prime real estate. Winning it is less about tricks and more about doing the basics consistently.
Nail your Business Profile
Complete every field, choose precise categories, and keep your name, address and phone identical everywhere. Add real photos and post updates — freshness signals activity.
This single asset drives a surprising share of local enquiries.
Build pages that match intent
Create clear pages for each service and each area you serve, written for humans first. Generic, thin pages won't rank and won't convert.
Link them sensibly so both users and search engines understand your coverage.
Turn happy customers into ranking fuel
Reviews influence both rankings and clicks. Make asking part of your delivery process, and respond to every one — it signals that you're present and reliable.
Consistency beats intensity: a steady trickle of reviews outperforms a one-off push.
